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Prof. Sheldon YostBasic MarDeonte BoganketingEdgardo Collier ResearchRichie Jaskolski IV: Using MicrosProf. Nathan O'ConnellDr. Norwood Mosciski Voft ExcelAyla Streich Data Prof. Madisen Bayer VAnalysis,Lorna Roob 3rd Leon BogisichEdition 3rd EditProf. Grayson AdamsionStacy Powlowski PhD

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Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

 

The ISBN above is just for the standalone book,  if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.

 

0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package

Package consists of

0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel

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